The generation of student engagement as a cognition-affect-behaviour process in a Twitter learning experience

  • Raúl Pérez-López University of Zaragoza
  • Raquel Gurrea-Sarasa University of Zaragoza
  • Carolina Herrando University of Zaragoza https://orcid.org/0000-0002-2653-2473
  • María José Martín-De Hoyos University of Zaragoza
  • Victoria Bordonaba-Juste University of Zaragoza
  • Ana Utrillas-Acerete University of Zaragoza
Keywords: Student engagement, Twitter, Active Collaborative Learning, Enjoyment, Satisfaction, Learning Performance, Qualitative

Abstract

Twitter is a microblog that allows users to interact about a topic in online discussion. This makes it an interesting interactive tool with possibilities to increase student engagement and learning performance through active collaboration in an informal learning environment. However, few articles take a quantitative approach to investigate the creation of student engagement using this social networking site. To address this gap, we propose a series of activities conducted through Twitter to analyse the engagement generation process in a sample of 110 students in the first year of a business and administration degree at a large Spanish university. The results show that the engagement process is created through active collaborative learning and enjoyment, and that engaged students are more satisfied with the activity and perceive greater learning performance. This leads us to recommend teachers to encourage active and collaborative activities to make students more engaged and satisfied, and improve their performance.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Author Biographies

Raúl Pérez-López, University of Zaragoza
Department of Marketing
Raquel Gurrea-Sarasa, University of Zaragoza
Department of Marketing
Carolina Herrando, University of Zaragoza
Department of Marketing
Victoria Bordonaba-Juste, University of Zaragoza
Department of Marketing
Ana Utrillas-Acerete, University of Zaragoza
Department of Marketing
Published
2020-06-29
How to Cite
Pérez-López, R., Gurrea-Sarasa, R., Herrando, C., Martín-De Hoyos, M. J., Bordonaba-Juste, V., & Utrillas-Acerete, A. (2020). The generation of student engagement as a cognition-affect-behaviour process in a Twitter learning experience. Australasian Journal of Educational Technology, 36(3), 132-146. https://doi.org/10.14742/ajet.5751
Section
Articles