Examining students’ intention to use ChatGPT: Does trust matter?

Authors

  • Md. Shahinur Rahman PhD Fellow, Department of Business Administration, School of Management, Huazhong University of Science and Technology, Hubei, Wuhan 430074, PR China, Contact Phone: +880 1753032417.
  • Md. Mahiuddin Sabbir Assistant Professor, Department of Marketing, Faculty of Business Studies, University of Barishal, Barishal-8200, Bangladesh, Contact Phone: +880 1711 433 510
  • Dr. Jing Zhang Professor, Department of Business Administration, School of Management, Huazhong University of Science and Technology, Hubei, Wuhan 430074, PR China, Contact Phone: + 86-27-13971623506.
  • Iqbal Hossain Moral Lecturer, Department of Business Administration, Northern University of Business and Technology Khulna, Khulna -9100, Bangladesh, Contact Phone: +880 1725666515.
  • Gazi Md. Shakhawat Hossain PhD Fellow, Department of Business Administration, School of Management, Huazhong University of Science and Technology,, Hubei, Wuhan 430074, PR China, Contact Phone: +880 1746196951.

DOI:

https://doi.org/10.14742/ajet.8956

Keywords:

ChatGPT, education, technology acceptance model, perceived informativeness, perceived enjoyment, trust, educational technology

Abstract

Little knowledge is available on students’ attitudes and behavioural intentions towards using ChatGPT, a breakthrough innovation in recent times. This study bridges this gap by adding two relevant less-explored constructs (i.e., perceived enjoyment and perceived informativeness) to the technology acceptance model and illustrating the moderating effect of trust on the acceptance of ChatGPT. Data was collected from 344 private and public university students from Bangladesh, with the analysis done through structural equation modelling. The results highlight the significance of perceived usefulness, perceived ease of use and perceived informativeness in understanding students’ attitudes towards using ChatGPT for learning, which subsequently predicts their behavioural intention to use it. Interestingly, students’ level of enjoyment was triggered once the trust issue came into play, meaning perceived enjoyment had no substantial impact on attitude unless trust moderates the relationship between perceived enjoyment and attitude towards using ChatGPT.

Implications for practice or policy

  • Scholars can get first-hand insights into perceived enjoyment and perceived informativeness with perceived usefulness and perceived ease of use in the context of ChatGPT and education.
  • Practitioners and educators can comprehensively understand the antecedents affecting students’ attitudes in line with their behavioural intention towards ChatGPT.
  • Policymakers can design viable strategies to promote the ethical and sustainable usage of ChatGPT in education.

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Author Biographies

Md. Shahinur Rahman, PhD Fellow, Department of Business Administration, School of Management, Huazhong University of Science and Technology, Hubei, Wuhan 430074, PR China, Contact Phone: +880 1753032417.

Mr. Rahman is a Marketing lecturer at the Department of Business Administration, Northern University of Business and Technology Khulna. Presently, Mr. Rahman is pursuing his Ph.D. at HUST, P.R. China. He achieved his Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) degrees in Marketing from the University of Barishal. His research interest includes Technology Adoption Behavior, Green Consumer Behavior, Environment Marketing, Rice logistics, and Information Systems.

Md. Mahiuddin Sabbir, Assistant Professor, Department of Marketing, Faculty of Business Studies, University of Barishal, Barishal-8200, Bangladesh, Contact Phone: +880 1711 433 510

Mr. Sabbir is an Assistant Professor of Marketing at the University of Barishal, Bangladesh. He received his BBA and MBA degrees in Marketing from the University of Dhaka, Bangladesh. His research interests include sustainable consumer behavior, technology adoption, and bank marketing. He has publications in the Business Strategy and the Environment, Health Marketing Quarterly, Asia Pacific Journal of Marketing and Logistics, Asian Academy of Management Journal, and Asia Pacific Journal of Information Systems.

Dr. Jing Zhang, Professor, Department of Business Administration, School of Management, Huazhong University of Science and Technology, Hubei, Wuhan 430074, PR China, Contact Phone: + 86-27-13971623506.

Prof. Zhang is a renowned scholar at the Department of Business Administration, School of Management, Huazhong University of Science and Technology, Wuhan 430074, PR China. She achieved her Ph.D. in Enterprise Management from HUST in 2004. Besides, she was a visiting scholar at Toronto University, Canada, from 2006 to 2007. Her research interests include Marketing Management, Branding Management, B2B Marketing, and Marketing Research.

Iqbal Hossain Moral, Lecturer, Department of Business Administration, Northern University of Business and Technology Khulna, Khulna -9100, Bangladesh, Contact Phone: +880 1725666515.

Mr. Moral has completed his MBA, major in Human Resource Management (2016), and BBA in Management Studies (2015) degrees from a reputed public university named Rajshahi University, Bangladesh. Currently, he is working as an academician in the Department of Business Administration at Northern University of Business and Technology Khulna, Bangladesh. His research interest includes Heritage Entrepreneurship, Women Entrepreneurship, AI and Entrepreneurship and HRM.

Gazi Md. Shakhawat Hossain, PhD Fellow, Department of Business Administration, School of Management, Huazhong University of Science and Technology,, Hubei, Wuhan 430074, PR China, Contact Phone: +880 1746196951.

Mr. Hossain is an Assistant Professor School of Business and Economics, University of Global Village (UGV). He is also a Ph.D. Fellow & International Honorary, HUST-China. His research interest includes Human Resource Management (HRM), Corporate Social Responsibility (CSR), Information Technology (IT) Innovation Services, Work-Life Balance (WLB), Green Marketing, and Information System (IS) Services.

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Published

2023-12-18

How to Cite

Rahman, M. S., Sabbir, M. M. ., Zhang, D. J., Moral, I. H., & Hossain, G. M. S. . (2023). Examining students’ intention to use ChatGPT: Does trust matter?. Australasian Journal of Educational Technology, 39(6), 51–71. https://doi.org/10.14742/ajet.8956

Issue

Vol. 39 No. 6 (2023): AJET

Section

Articles

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Copyright (c) 2023 Md. Shahinur Rahman, Md. Mahiuddin Sabbir, Dr. Jing Zhang, Iqbal Hossain Moral, Gazi Md. Shakhawat Hossain

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