@article{Shih_Tsai_2017, place={Melbourne, Australia}, title={Students’ perception of a flipped classroom approach to facilitating online project-based learning in marketing research courses}, volume={33}, url={https://ajet.org.au/index.php/AJET/article/view/2884}, DOI={10.14742/ajet.2884}, abstractNote={This study investigated students’ perception of a flipped classroom approach to facilitating online project-based learning (FC-OPBL) in a marketing research course at a technical university. This combined strategy was aimed at improving teaching quality and learning efficiency. Sixty-seven students taking a marketing research course were surveyed. Mixed methods research was adopted along with questionnaire, semi-structured interviews, online learning notes, and online discussions to understand the students’ perception of the teaching strategy used during the learning process. Results showed that FC-OPBL may enhance students’ learning effectiveness, learning motivation, and learning interest, as well as encourage diverse development and teamwork. Finally, suggestions are proposed related to flipped classroom research and instruction.}, number={5}, journal={Australasian Journal of Educational Technology}, author={Shih, Wen-Ling and Tsai, Chun-Yen}, year={2017}, month={Oct.} }