@article{McNamara_1987, place={Melbourne, Australia}, title={Educational technology assets for marketing: Product, process, package}, volume={3}, url={https://ajet.org.au/index.php/AJET/article/view/2374}, DOI={10.14742/ajet.2374}, abstractNote={<span>Educational Technology is perhaps the one field in education which is readily equipped to deal with the challenges being given to Education in Australia today. A brief review of the concepts and components of Educational Technology highlights some of the positive responses which Educational technology can offer to the current dilemmas facing education.</span>}, number={2}, journal={Australasian Journal of Educational Technology}, author={McNamara, Sue}, year={1987}, month={Dec.} }