Habit and hedonic motivation are the strongest influences in mobile learning behaviours among higher education students in Malaysia

  • Krishna Moorthy Universiti Tunku Abdul Rahman, Kampar campus, Malaysia. https://orcid.org/0000-0003-0431-0957
  • Tsen Tzu Yee Universiti Tunku Abdul Rahman, Kampar campus, Malaysia.
  • Loh Chun T'ing Universiti Tunku Abdul Rahman, Kampar Campus, Perak, Malaysia.
  • Vikniswari Vija Kumaran Universiti Tunku Abdul Rahman, Kampar Campus, Perak, Malaysia.
Keywords: Mobile devices, education, UTAUT2, mobile learning, Malaysia.

Abstract

Mobile learning has become a common experience in higher education and in the professional workforce. However, the readiness of accounting students to engage in such learning appears to be weaker than in other disciplines. Therefore, this study set out to identify the factors affecting accounting students’ behavioural intention (BI) to accept mobile learning. The participants of this study were 358 accounting students of public universities in Malaysia. The study  was anchored in the unified theory of acceptance and use of technology 2 (UTAUT2) (Venkatesh, Thong & Xu, 2012), which has been employed by researchers in various research areas such as mobile payments, e-learning, mobile banking, and online shopping. The study revealed that habits have the most influence on accounting students’ intention to adopt mobile learning through an investigation of technology acceptance in the domain of mobile learning. From the perspective of universities, the study posits that consistent usage of mobile learning could be encouraged through processes to nurture students’ habits when using mobile learning system as a tool to complete tasks. Findings provide a reference for the future UTAUT2 and mobile learning related studies.

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Author Biography

Krishna Moorthy, Universiti Tunku Abdul Rahman, Kampar campus, Malaysia.
Assistant Professor, Faculty of Business and Finance
Published
2019-08-24
How to Cite
Moorthy, K., Tzu Yee, T., Chun T’ing, L., & Vija Kumaran, V. (2019). Habit and hedonic motivation are the strongest influences in mobile learning behaviours among higher education students in Malaysia. Australasian Journal of Educational Technology, 35(4). https://doi.org/10.14742/ajet.4432
Section
Articles